Business Owner Estate Planning

Is your business protected?

“We don’t use the trademark to market anything. It’s our identity.”- Larry Harvey

You’ve put everything into your business- your time, money and all that you have to make it stand out, to make it yours.

Imagine waking up one morning and seeing someone using your brand name or logo. You’d feel helpless unless you are already protected.

This is where trademarks come in.

A trademark gives your business the legal protection it needs.

Trademarking your business gets you exclusive rights to use your logo, symbols or branding. That means another brand cannot use what’s already yours. It also means you don’t have to start all over again.

Note: This information should not be construed as legal advice.

Frequently Asked Questions

Why can’t I just do this myself?

Sometimes it’s easier and cheaper to do something on your own, and as a business owner you are used to DIY’ing, but that doesn’t mean it’s always the right way to go. Talk to us about how we partner with you to ensure your brand is well protected, with minimal effort on your part.

Isn’t this a complicated process?

Obtaining a trademark can be complicated, it all depends on your design, industry, and type of registration. Our experienced trademark attorneys will work with you to ensure that nothing gets missed and that the trademark laws are followed. As your trademark counsel, we’ll take care of every step in the process so you can focus on doing business.

Why does it take so long to get a trademark?

The average time to obtain a trademark registration is 13 months. Each application is reviewed by a trademark examiner at the USPTO. However, you can usually still use the mark while the registration is pending. Contact us to learn more about how this applies to your specific situation.

How long does a trademark last?

Once issued, your trademark will last ten years, at which point you’ll need to renew it. We will be here for that too!